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Notice Concerning the Exercise Price of Stock Acquisition Rights (Stock Options)

Benesse Holdings, Inc.

Release Date : 2008/08/04

In accordance with an extraordinary resolution passed at the General Meeting of Shareholders of Benesse Corporation (the Company) held on June 22 2008 and a subsequent resolution at a meeting of the Board of Directors held on July 30 2008, the Company has finalized details, as follows, regarding the issue of common stock acquisition rights for the purpose of granting stock options.

1. Status and Number of Individuals Eligible for Stock Acquisition Rights and Number of Stock Acquisition Rights Granted: Directors of Benesse Corporation: 9 (1,710)

2. Total Number of Stock Acquisition Rights to Be Issued: 1,710

3. Number of Shares to Be Issued for Stock Acquisition Rights: 171,000 shares

4. Amount to Be Invested When Exercising Stock Acquisition Rights: The amount to be invested upon exercise of each stock acquisition right shall be 4,956 yen.