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 Benesse Corporation announced that its Board of Directors today resolved to repurchase its own shares, pursuant to Article 211-3-1-(2) of the Commercial Code of Japan.

1.Reasons for share repurchase
To pursue financial efficiency by facilitating the effective execution of its financial policies.

2.Details of repurchase
-Type of shares: Common stock
-Number of shares:
Up to 450,000 shares (0.4% of currently issued common stock)
-Total purchase price:
Up to 1.5 billion yen
-Period of repurchase:
From October 4 to October 28, 2004


Treasury stock held by the Company as of September 30, 2004
Total number of shares issued (excluding treasury stock):104,018,610 shares
Treasury stock: 2,334,843 shares